In an age of disruption the only viable strategy is to adapt. Today things move too quickly to stick with old paradigms once their time has passed. Once outdated platforms fail to solve new problems, they will be overtaken with blazing speed and we must either make a shift or get left behind.
Yet that’s easier said than done. As I’ve pointed out before, even Albert Einstein himself was unable to accept a new model for physics, even though he was the one who first brought it about. Changing our mental model of how the world works is an exceedingly hard thing to do.
In his 1962 book The Structure of Scientific Revolutions, Thomas Kuhn called this process a paradigm shift and there’s a lot more to it than you might think. It’s not enough to learn new ideas; we need to unlearn old ones. The tried and true, for all of its charms, will eventually be disrupted and, if we are to manage for disruption, we need to master the art of the shift.
Networking is a time-honored tradition. You go to a conference or other event, mix it up, meet new people and expand your circle. Hopefully, one of these random connections will be fruitful and lead to a new opportunity that will make you a richer, more fulfilled person.
That does happen, but it’s exceedingly rare. Random connections are random for a reason. Most people we bump into have nothing to do with us. They have different jobs, different friends and different interests. People we meet on planes usually just eat their peanuts and then go their own way.
Yet network science shows that there is enormous potential much closer to home—the friends of our friends and their friends as well. There is, in fact a teeming mass—thousands of people—who are not random at all, but no more than a few social hops away and many are likely to be valuable connections. If you want to get more out of networking, start with them.
Xerox invented the core technology that made personal computing easy and fun—the mouse, the graphical user interface and the ethernet—but it was Steve Jobs who built the Macintosh and profited. By now, the story has become so well known that it’s almost a cliche.
The story resonates because it ties into two recurring themes: The wily entrepreneur outmaneuvering the bloated corporate behemoth and the primacy of business acumen over the development of core technology. Yet there’s a lot more to it than that.
PARC—Xerox’s legendary Palo Alto Research Center—was vastly more than a mere collection of tinkering eggheads. In fact, it was an investment that paid handsome returns and generated profits long after the decline of the core copier business. To see why, you only have to know the story of Gary Starkweather and the invention of the laser printer.
What do the Hydrogen bomb, the Minuteman missile and precision guided weapons all have in common? They all provided crucial financing for technology that we now carry around in our pockets. It is a curious fact of modern society that civilian life, in large part, is powered by the technology of war.
Many believe that the enormous impact the military has on technology is a moral dilemma and they may be right. Leaving that aside, however, we can also learn a great deal about innovation by studying the history of war. In War Made New, Max Boot gives us the chance to do just that and it does indeed deliver great insights for anyone interested in innovation.
Charles Erwin Wilson, Eisenhower’s Secretary of Defense is credited with the quote, “What’s good for General Motors is good for the country.” In fact, what he said was actually the inverse (that what was good for the country was good for GM), but no matter, both statements had an element of truth.
Firms like GM needed a strong government to provide extensive industrial infrastructure and effective economic governance. Governments, for their part, needed large corporations to run the economy productively, raise living standards and expand the tax base.
Today, according to Gallup, we’ve lost our faith in large institutions, including government, religious organizations and labor unions (though we never had much faith in big business). Many attribute this trend to high profile scandals and the financial crisis, but the reality is that the decline is longstanding. In truth, large organizations are fundamentally broken.
Marketing used to be pretty simple. You developed a compelling message, used mass media to broadcast that message to large audiences and grew market share. Mostly, you aimed for the meaty part of the curve, where the law of averages conspired in your favor.
Then came the cable TV era. Audiences fragmented and targeting became the order of the day. Instead of starting with the message, marketers thrived on consumer insight and tried to identify a specific emotional trigger that would win them loyal customers.
Now mass marketing has shifted to mass personalization and messaging and targeting have given way to activation. It is no longer enough to simply grab attention, we have to hold attention. Today’s marketers need to inspire movements in which their customers become their best salespeople. We need to make a fundamental shift in mental models.
In 1892, George Eastman formed the Eastman Kodak Company to “make the camera as convenient as a pencil.” The idea took off and by the early 20th century, Kodak had become one of America’s largest companies and Eastman one of its most successful entrepreneurs.
What made Kodak so successful was not just its products, but the ecosystem that it developed around them. From chemicals to specialized paper to specifically designed processes, the firm became a centralized platform for connecting people to the resources they needed to capture moments on film.
Unfortunately, a new technology came along—digital photography—that transformed Kodak’s model into a burning platform. Despite pioneering the technology, the company was unable to move to a more decentralized model, found itself marginalized and ultimately bankrupt. If you want to avoid the same fate, here are three things you’ll want to look out for.
Everyone wants to innovate these days, but it wasn’t always that way. Google’s Ngram shows that, although the term was commonly used in the 19th century, it didn’t become popular in the 20th century until the early 1970’s. Before that, managers valued tradition over novelty.
Now, however, things move way too fast to stand still. Globalization and technology have abolished barriers to entry in most industries and since 1960, the average lifespan on the S&P 500 has fallen from 60 years to less than 20. If you don’t innovate, somebody else will.
Yet creating real change takes more than happy talk. Mantras and buzzwords are no substitute for solving real problems. All too often, we become so enamored with a new idea that we don’t do the hard work of making real change happen and nascent innovations fail to make an impact. Here are three barriers to innovation and how you can overcome them.
Do you enjoy picking groceries up in your electric car? When you get to the store, do you prefer to pay with bitcoins? Do you have solar panels on your house? If the answer is “yes” to any of these questions, you’re in the distinct minority. So much so, that a lot of people probably think you’re weird.
Why is it that the “next big thing” only really gets big once it has become boring? Computers were exciting when they were used to put a man on the moon, but when we put much more powerful devices in our pocket and use them to send tweets and play games, they become mundane.
In their new book, Bold, Peter Diamandis and Steven Kotler posit a theory: Technology is only able to gain traction when it acquires a “simple and elegant interface,” because that’s what “plucks a technology from the hands of geeks and deposits it with the entrepreneurs.” So if you want to know what will take off, don’t look at the technology. Look at the interface.
In 1945, Vannevar Bush, the man that led the nation’s scientific efforts during World War II, delivered a proposal to President Truman for funding scientific research in the post-war world. Titled Science, The Endless Frontier, it led to the formation of the NSF, NIH, DARPA and other agencies.
It’s an impressive record, but the future doesn’t look nearly as bright. Part of the problem is funding, which has fallen off in recent years. Yet the practice of science also needs to be updated. Much has changed in the 70 years since 1945. In order to honor Bush’s legacy—and maintain our technological leadership—we need to adapt it to modern times.
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Copy and paste the following Google tag code onto every page of your website, immediately after the element. Don’t add more than one Google tag to each page.
, Thomas Kuhn called this process a paradigm shift and there’s a lot more to it than you might think. It’s not enough to learn new ideas; we need to unlearn old ones. The tried and true, for all of its charms, will eventually be disrupted and, if we are to manage for disruption, we need to master the art of the shift.
, Max Boot gives us the chance to do just that and it does indeed deliver great insights for anyone interested in innovation.
, Peter Diamandis and Steven Kotler posit a theory: Technology is only able to gain traction when it acquires a “simple and elegant interface,” because that’s what “plucks a technology from the hands of geeks and deposits it with the entrepreneurs.” So if you want to know what will take off, don’t look at the technology. Look at the interface.
