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Speaking and Workshops



To learn more about my speaking programs and workshops, visit, my eSpeakers page or send an e-mail to innovate (at) digitaltonto (dot) com

In an era of disruption, the only viable strategy is to adapt. That’s why the most important challenge for leaders today is to drive and sustain change. Yet research from McKinsey suggests that nearly three quarters of organizational transformations fail.

Think about that for a second. All of those big kickoff meetings. All the resources spent. And only roughly one in four will succeed. The others? They were just wasted time and money.

But it’s even worse than that.

Consider that in  a survey of more than 2,200 executives, managers, and employees located across the globe, PwC found that:

  • 65% of respondents cited change fatigue
  • 44% of employees say they don’t understand the change they’re being asked to make
  • 38% say they don’t agree with it

That was in 2014, when the world was a much simpler place. Since then, we’ve had a global pandemic, historic geopolitical and social tensions and now increasing economic uncertainty. Employees are being asked to do more with less. Burnout is rampant.

Clearly we need to get smarter about change. Change isn’t about persuasion. Snappy slogans and internal communication campaigns will achieve nothing. The simple fact is that whenever you set out to make a significant impact, there will be people who won’t like it and they will work to undermine what you’re trying to achieve.

What you need is a strategy to overcome that resistance, a plan to activate stakeholders who want the change to succeed and a framework for continuous management.

That is what ChangeOS is designed to do.

If you are seeking to drive transformational change in your organization and want to set up a free consultation call, get in touch at innovate (at) digitaltonto (dot) com




What people are saying about Greg Satell…

Greg is a superb blend of integrity, creativity and professionalism. Insightful, responsive and diligent, he always makes sure he gets the facts straight. In my field, where life and death hang in the balance, that’s really important and I appreciate it immensely.

Ron DePinho
President, MD Anderson Cancer Center

“For every decent source of real insight into the ways of the web there are a thousand pretenders. Digital Tonto is one of the rare few with a bit of substance in all that ether. More than the digispeak, Greg knows his stuff from first hand, upstream business experience. For me that’s key.  Precedence in the cut and thrust of sales and marketing offline – because the online stuff is still a great idea waiting for long-term substantiation. We know full well it’s taken off – we just don’t really understand the mathematics of sustained flight – or how to steer the ship. Greg Satell points the way.”

Rishad Tobaccowalla
Chief Strategist, Member of Directoire + Publicis Groupe

Greg’s expertise into strategy, insights and technology brings unique and innovative perspectives into digital business along with a hands-on approach that comes with extensive practical experience.

Scott Sorokin
Global Head of Digital, Infosys

“We’ve had the pleasure to retain Greg’s services as we explored the future of the media industry with clients. His work was excellent, incisive, and to the point. He brings an acute understanding of industry trends combined with a practical approach and concrete references. It will be an honor to collaborate with him again in the future.”

Estelle Metayer
Board Member, Ubisoft
President and Founder, Competia

I would like to thank you for the Strategic Alignment Workshop you led for the Havas Media North America leadership team. They found your experience and perspectives very valuable and especially liked your message about small groups, loosely connected and united by shared content. This is a great way to emphasize the power of networking and social media.

Chris Edwards
Partner, Trinitas Advisors

Greg was our keynote speaker for an American Advertising Federation, Memphis luncheon, where he shared the Five Myths of Content Marketing. He came to us highly recommended by one of our company members and agency principals, and he did not disappoint. Not only did provide thought generation and inspiration to our event attendees, he also took the time to visit our sponsoring agency for a private workshop.

Andrea Wiley
President, American Advertising Federation Memphis

“Greg is a guy who actually knows what he’s talking about, because he’s done it, and he’s done it successfully under incredibly adverse conditions. Where evangelists espouse the next great thing by using weighty marketing speak, Greg talks brass tacks, offering deep, enriched perspective around the “why” and the “how”.

By building bridges between tech and business, the conceptual and the operational, innovation and concrete business strategy, Greg can get you to think about what’s really important, and actually do something about it. Think of Greg as someone who can start up a business unit in an emerging domain, operationalize it, and have the foresight to socialize the learnings. You can’t get that kind of firsthand knowledge reading the wide swath of social media marketing blogs out there. Greg is one of us — he walks the walk, and isn’t afraid to challenge the status quo.”

Gunther Sonnenfeld
Founder, Heardable Inc.
Founder, K5 Venture Partners

“Greg is an amazing person – hugely knowledgeable about just about anything. He challenges business and marketing received wisdom, questions everything worth questioning, and looks for how to better the status quo. He also editor of one of the best and most popular digital blogs in the world – Digital Tonto.”

Frank Harrison
Strategic  Resources Director, Worldwide, ZenithOptimedia

“Createasphere had the pleasure of Greg’s keynote presentation at our Digital Asset Management Conference in Los Angeles. His expertise in mapping and forecasting trends in digital innovation kept our delegates highly engaged. They clamored to get his one on one expertise after the keynote…

Greg’s knowledge and global understanding of technology innovation and the opportunities and insights we all face with the digital disruption is unsurpassed. He is truly an expert.”

Kristin Petrovich Kennedy
President, Createasphere

“At the UnleashWD conference, Greg stood out among a crowded field that included bestselling authors, top CEO’s and even a 6 time Ironman champion!  His thinking on innovation, the digital movement, and what business leaders must do to remain relevant is fresh and unique.  Take for example his story about being in the middle of the Orange Revolution in the Ukraine.  In today’s connected world, you helped us see that viral ideas lead to a revolution and as leaders of business we have a mandate to set free the ideas within our own organizations.  He helped us start a movement to change an entire industry for the better.  We will bury mediocrity.”

Dirk Beveridge
President, 4th Generation Systems
Founder, UnleashWD

Kurt Lewin said “There is nothing quite as practical as a good theory.” While this is true, it is still very challenging to link theory to practice. Greg Satell is one of the best I’ve run across at doing this. He has a deep understanding of what makes business work, based on years of practical experience. But in his work and writing, you can still detect his background in philosophy. Greg’s mix of theory and practice is a tremendous combination.

One of my areas of research is network analysis. In this field there are arcane arguments over what creates influence within a network – which becomes a very practical problem when you apply the ideas to business. Greg understands the theory very well, and his applications of it are outstanding. His tent city approach to change is a great distillation of theory to practice, and one that is useful in a wide range of applications.

I’ve enjoyed collaborating with Greg on a couple of small projects, and I look forward to doing more work with him in the future.

Tim Kastelle
Senior Lecturer, University of Queensland Business School