We’re often consumed by what will change over the next few years, but taking a longer view can be more interesting and instructive. Some of the world’s smartest people are hard at work developing amazing things that will dramatically change the way we interact with technology and each other over the next decade. Here are a few of them: read more…
TV is dead. Print is dead. Radio is dead. Outdoor is dead.
However, somehow the majority of ad budgets go to those four media. Moreover, they’ve been around for 70 years or more and client’s processes have been built up around them. While Digital Media is the future and (increasingly) the present, there is still a lot that “New Media” can learn from “Old Media.” Here are five examples: read more…
Although everyone has been amazed by the explosive power of social networks generally, many have been disappointed that their own foray hasn’t been successful. Moreover, even the most successful social networks with massive audiences have a hard time making money. read more…
One of the biggest challeges facing media companies today is how to transition from the “offline world” to the Digital World. It can be an extremely difficult process, fraught with danger, overdevelopment and underperformance.
Unfortunately, most legacy media companies find little success, despite big plans. Here are five aspects that address the most common mistakes.
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A number of years ago, one of my early bosses in media showed me a process to solve problems with clients and partners. It made sense at the time and in the years since it has never failed to be effective. Later, I trained my own staff on the process and they have found similar success. Through the years this process has been a guide for navigating through even the hairiest of situations. read more…
Because Adwords has been so successful and popular, many people are surprised when they don’t get results they want from Adwords. Although Adwords or other SEM products can be an important part of a marketing strategy, there are some things that you should know before you spend your whole budget there: read more…
While Cost per Click is a very important metric and the option to buy advertising based on performance is a very good thing it has its limitations. Most advertising in the world is not sold by performance and, furthermore, “per inquiry” advertising has been around for generations in broadcast and print media. read more…
In an increasingly globalized world, it’s tough to build a career without crossing borders and more and more executives are spending at least a few years overseas. I’ve worked in foreign countries for more than a decade and I thought it might be helpful to for me to share some of what I’ve learned about being an ex-pat manager. read more…
As an ex-pat active in emerging markets, I’m usually called in when things look pretty bad. I’ve had my fair share of distressed situations over the years, and I know there’s no shortage of turnaround situations in this environment. So I thought I’d share some of what I’ve learned from some hard experiences. The following is a 5 step process that has produced results. read more…
