2020 was a year to be endured more than to be lived. The Covid-19 pandemic arrived as a curiosity, then a panic, extended into tragedy of genuine loss and, hopefully, is emerging as a set of concrete problems to be solved. Clearly, we are not through the worst yet, but at least we can begin to see the other side.
At first, like most people, I was unaware of anything afoot, besides the emergence of longstanding trends I was already tracking. Slowly, however, I began to realize that 2020 was going to be something very different, an inflection point. Yet one thing I’ve learned about crises is that, eventually, they end and, even in the darkest moments, we need to learn and prepare for what comes after.
As I was going through Google Analytics to determine which were my most popular posts for 2020, I noticed a chronological story emerging. So this year, I’m listing my top posts not in order of popularity, but roughly chronologically. My hope is that by laying bare how I tried to make sense of the events of 2020, you are able to glean some small glimmer of insight.
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It’s interesting how often books seem to reflect the zeitgeist, or at least our perception of it. As I prepared this year’s list, I began looking through earlier versions and was struck by how each seemed a remnant from a different age. Undoubtedly, some of that is a product of my own curation, but I do feel that books tap into important undercurrents.
I wrote some years ago that 2020 was shaping up to be a pivotal year, although I had no idea the extent to which it would be. I think it’s safe to say that we all got more than we bargained for. This year has tested us, individually and as a society, in ways we couldn’t have imagined and, in many ways, we fell short.
So looking at this year’s list, I am heartened to see that so many books point the way forward to a new, more promising era in which we begin to solve some of the problems that have been lingering for so long. It seems to me that we are starting to come out on the other side, but there’s a lot of work to do. I hope some of these books help you make some sense of it.
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Change isn’t what it used to be. Where earlier generations had leaders like Gandhi, King and Mandela, today’s change efforts seem rudderless. Movements like #Occupy, Black Lives Matter and #MeToo hold marches replete with strident calls for change, but they never seem to get anywhere. Lots of sound and fury, signifying nothing.
Many believe that if only these movements had more charismatic leaders or more inspiring oratory they would be able to gain more traction. Others say that society has become too corrupt and our politics too coarse to make change happen. They want to blow the system up, not work within it.
The truth is that leadership has little to do with fancy speeches or clever slogans. The notion that today’s call for change face greater opposition than the British Raj, Jim Crow or Apartheid is simply laughable. In researching my book, Cascades, however, I found that, despite important differences, transformational leaders had these four things in common.
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One of the most often repeated stories about innovation is that of Alexander Fleming who, returning from his summer holiday in 1928, found that his bacterial cultures were contaminated by a strange mold. Yet instead of throwing away his work, he decided to study the mold instead and discovered penicillin.
What’s often left out is that it wasn’t Fleming who developed penicillin into a miracle drug. In fact, it wasn’t until a decade later that a team led by Howard Florey and Ernst Chain rediscovered Fleming’s work and, collaborating with several labs in the United States, ushered in the new era of antibiotics.
For some reason, we tend to assume that great innovators are lone geniuses. However, in researching my book, Mapping Innovation, I found just the opposite to be true. Innovation is, in fact, a highly social activity and great innovators cultivate long standing relationships with trusted thought partners. This was always true, but Covid has pushed it to new heights.
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For the past 50 years, innovation has largely been driven by our ability to cram more transistors onto a silicon wafer. That’s what’s allowed us to double the power of our technology every two years or so and led to the continuous flow of new products and services streaming out of innovative organizations.
Perhaps not surprisingly, over the past few decades agility has become a defining competitive attribute. Because the fundamentals of digital technology have been so well understood, much of the value has shifted to applications and things like design and user experience. Yet that will change in the years ahead.
Over the next few decades we will struggle to adapt to a post-digital age and we will need to rethink old notions about agility. To win in this new era of innovation we will have to do far more than just move fast and break things. Rather, we will have to manage four profound shifts in the basis of competition that will challenge some of our most deeply held notions.
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It’s been clear to me for some time that 2020 would be a pivotal year. Globalization and digitalization, the two major forces of the last generation, have disappointed. The corporate mantra of shareholder value has proven to be bankrupt. The end of the Cold War has led not to a democratic utopia, but a rise in populist authoritarianism.
Much of what we believed turned out to not be true. At the same time, there is great cause for optimism. We are undergoing profound shifts in technology, resources, migration and demographics that will give us the opportunity to drive enormous transformation over the next decade. We are likely entering a new era of innovation.
We need to learn from history. Positive change never happens by itself. We can’t just assume that we can just set up some basic “rules of the road” and technological and market forces will do the rest for us. Any significant change always inspires fierce resistance and we need to overcome that resistance to bring change about. Here are 10 principles that can guide us:
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Every era has its own ideology that creates assumptions and drives actions. At the turn of the century, titans like J.P. Morgan believed that monopolized industries provided stability against the disruptive influence of competition. More recently, the end of the Cold War was supposed to usher in a new era of capitalism and democracy.
It didn’t work out that way. Instead we got oligarchy, authoritarian populism and we lost trust in the institutions that used to govern our society. In America, even competitive capitalism has been greatly weakened. We believed that we could leave everything up to market and technological forces, but they failed us.
Today, we are in the midst of a set of profound generational shifts that will rapidly transform our society over the next decade. As we have throughout history, we will need to own up to our past mistakes and chart a new course. That will mean focusing less on technocratic solutions and more on building a culture rooted in basic dignity and respect.
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In 2018, Steve Blank wrote a piece in Harvard Business Review questioning the viability of the “lean startup” model. Given that Steve had pioneered lean startup techniques, I was intrigued. Why would he, all of a sudden begin, to doubt an idea that had been so successful and, to me at least, still seemed so relevant, even for large enterprises.
As it turned out, what made Steve hesitate was a new venture called “New TV” that was headed up by the dream team of legendary Hollywood producer Jeffrey Katzenberg and star Silicon Valley CEO Meg Whitman. Beyond talent and cache, it had raised almost $2 billion. With that much money, how could it lose?
Now we know. The venture, which eventually came to be known as “Quibi,” recently announced it was shutting down, less than seven months after its product launch. It’s become an all too familiar tale. Multi-billion dollar washouts, including WeWork, Better Place and others, have become all too common. We need to learn from their mistakes.
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Techno-optimism may have reached its zenith in 2011, when Marc Andreessen declared that software was eating the world. Back then, it seemed that anything rooted in the physical world was doomed to decline while geeky engineers banging out endless lines of code would own the future and everything in it.
Yet as Derek Thompson pointed out in The Atlantic, the euphoria of Andreessen and his Silicon Valley brethren seems to have been misplaced. A rash of former unicorns have seen their value plummet, while WeWork saw its IPO self-destruct. Today, even Internet giants like Amazon seem to be investing more in atoms than they do in bits.
We were promised a new economy of increasing returns, but statistics show a very different story. Over the past 30 years wages have stagnated while productivity growth has slowed to a crawl. At the same time, costs for things like education and healthcare have skyrocketed. What is perhaps most disturbing is how many of our most basic problems have gotten worse.
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I still remember the feeling of triumph I felt in the winter of 2005, in the aftermath of the Orange Revolution in Ukraine. During the fall, we readied ourselves for what proved to be a falsified election. In November, when the fraudulent results were announced, we took to the streets and the demonstrations lasted until new elections were called in January.
We had won, or so we thought. Our preferred candidate was elected and it seemed like a new era had dawned. Yet soon it became clear that things were not going well. Planned reforms stalled in a morass of corruption and incompetence. In 2010, Victor Yanukovych, the same man we marched against, rose to the presidency.
The pattern repeats with almost metronomic regularity. Egyptian dictator Hosni Mubarak was ousted in the Arab Spring, only to be replaced by the equally authoritarian Abdel Fattah el-Sisi. George W. Bush gave way to Barack Obama, who set the stage for Donald Trump. Revolutions sow the seeds for their own demise. We need to learn to break the cycle.
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