2 responses

  1. Ariel Beery
    February 9, 2022

    Great post, especially on how we need to restructure our rewards. I’ve tried using the language of Aligned Innovation, and have been developing the concept. Would love to better understand how you believe we can restructure the innovation ecosystem to get the results we need for this next era.


    • Greg Satell
      February 9, 2022

      To be honest, I don’t think incentives are the best way to go about it. Whenever you ask people to change the way they think or act, there will always be some who won’t like it and they will seek to undermine your efforts in ways that are dishonest, underhanded and deceptive.

      That’s what you need to overcome and that’s why I wrote my book Cascades to help people create movements and overcome resistance to change.


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